Systematic data collection
Price, stock, add-to-basket, view and favorite data is collected from marketplaces at regular intervals.
RETAIL
Tracta: Spot market signals early
Online marketplace data, trend forecasting and a data API in one product.
WHY TRACTA
Don't leave purchasing decisions to gut feeling
Which product is on the rise, when is the next price move coming, which category needs more stock? The answer is in the data, and Tracta collects it systematically.
Trend and price forecastingRoadmap
The market signals collected feed a forecasting model together with seasonal, category and segment dynamics.
Dashboard and API
Results can be tracked on a dashboard or flow via API into your own BI or data warehouse system.
DATA COLLECTION
Marketplace signals at regular intervals
Systematic data collection is the foundation for trend signals and decision inputs.
Data collection
From basket to stock: the pulse of the market
Tracta Scraper collects add-to-basket, price, stock, view and favorite data from popular marketplaces at regular intervals. The collected data goes through automated quality checks.
New marketplaces can be added to the source list as needed.
- Add-to-basket and favorite activity
- Price and stock changes
- Product view data
- Automated quality checks
FORECASTING
Trend and price forecasting
Market signals collected from the Turkish retail market feed a forecasting model together with seasonal, category and segment dynamics.
Trend and popularity forecastingRoadmap
To spot trend signals early, with a model that learns the seasonal and segment dynamics of your sector.
Price dynamics analysisLive
To monitor sudden price drops, promotional moves and price elasticity.
Category and segment analysisLive
To see rising and declining segments, seasonal patterns and turning points in customer behavior.
Unusual movement alertsLive
To know when a product slows down or speeds up, or when prices break in the market.
PROMOTION INTELLIGENCE
Make forecasts an input to campaign decisions
Tracta Predictive, on the roadmap, aims to feed its forecasts into Tracta Promotion Intelligence as input for the campaign decision screen: marketplace signals, price movements and seasonal patterns are added alongside your own sales history.
DATA API
Data API: raw data into your own systems
A standalone API layer alongside the dashboard; data flows straight into your own BI or data warehouse (DWH) system.
REST · JSON
What the API provides
RESTful endpoints return data in JSON format; access is via an API key.
- Add-to-basket counts per product (daily)
- Price history and current price
- Stock status changes
- Category popularity indices
- Trend score time series
WHO IT'S FOR
For the teams that make decisions in retail
Each team gets the answer to its own question from Tracta.
Purchasing and planning
Which products should we stock up on, and which should we sell down?
Product and category management
Which category should we focus on?
Pricing
When is the next price move in the market coming?
Analytics and data teams
Integrate the raw data into your own systems via the API.
RETAIL
D-CAT in retail
A selection of D-CAT's data warehouse and business intelligence projects in retail.
Retail · A101
SAP Analytics Cloud consulting in retail
An analytics system on SAP Analytics Cloud tracks customer preferences, satisfaction and supply-driven business processes.
Read the story
Retail · Aydınlı Grup
An award-winning Store Scorecard in apparel
With the Store Scorecard application built on SAP BusinessObjects, managers track store KPIs, target achievement and staff productivity. CIO Awards 2015.
Read the story
Retail · D&R
Central retail analytics with SAP BW on HANA
Started in August 2016, the project went live in January 2017: an SAP BW on HANA data model, SAP BusinessObjects interfaces, access control and automated report distribution.
Read the storyFrequently asked questions
Short answers to the questions we hear most often on this topic.
Which sources is data collected from?
Tracta Scraper collects data from popular marketplaces; new marketplaces can be added to the source list as needed.
How often is the data updated?
Price, stock, add-to-basket, view and favorite data is collected daily and goes through automated quality checks. The API provides add-to-basket counts per product on a daily and hourly basis.
Which fields does the API provide?
Add-to-basket counts per product, price history and current price, stock status changes, category popularity indices and trend score time series. The API is RESTful, returns JSON and is accessed with an API key.
How is it different from Promotion Intelligence?
Tracta collects market signals and delivers the data through a dashboard and an API; trend forecasting (Tracta Predictive) is on the roadmap. Tracta Promotion Intelligence is the campaign decision screen that uses these forecasts as input.
TRACTA
Put your retail data to work with Tracta
Marketplace signals, price dynamics, a raw data API and input for Promotion Intelligence in one product.